RedKing Marketing - Global Gaming Marketing Experts

Global Gaming Marketing Experts

Strategic marketing solutions for gaming and iGaming companies.
Proven results across Asia, Americas, and global markets.

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Our Services

Social Media &
Community Management

Build and manage vibrant communities across major platforms. We grow loyal audiences that drive long-term value.

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Web Development &
Digital Strategy

Design and develop fast, functional websites optimized for growth, from front-end builds to SEO and CMS management.

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Data-Driven Marketing &
User Acquisition

Plan and execute performance campaigns that maximize ROI, handling targeting, creative, testing, and analytics.

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Video Editing &
Content Creation

Produce high-impact visuals that convert: ads, trailers, tutorials, and social content tailored for engagement.

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Localization &
Cultural Adaptation

Translate and adapt your brand for global markets, ensuring your message resonates worldwide.

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International Market
Strategy & Growth

Navigate complex gaming markets with insider knowledge, strategic guidance, and player behavior analysis.

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Why Choose RedKing?

With extensive experience across Asia and global markets, RedKing Marketing brings deep expertise to the gaming and iGaming industries. Our team has worked with major gaming companies and understands the unique challenges of marketing in highly regulated and competitive gaming markets.

We've managed campaigns for industry leaders across mobile gaming, iGaming platforms, and live tournament events. Our experience spans multilingual marketing operations, cross-cultural campaign development, and performance optimization across diverse gaming verticals and international markets.

We don't just run campaigns – we leverage proven industry expertise and strategic partnerships to deliver measurable growth for gaming businesses of all sizes.

RedKing Marketing Statistics
GGPoker
WPT Global
GTO LAB
Smilegate
Poker After Dark
Vespa
4:33 Creative Lab

Portfolio

Game of Gold

Game of Gold

Social Media Strategy

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GTO LAB Digital Marketing

GTO LAB

Digital Marketing

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WPT Osaka Marketing Campaign

WPT OSAKA 2024

Live Event Marketing

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GGPoker Web Content

GGPoker Web Content

Web Development

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Boxing Star Mobile Marketing

Boxing Star

User Acquisition

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Lost Ark Community Management

Lost Ark Global Communities

Community Management

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Ready to Dominate?

Let's discuss how RedKing Marketing can elevate your gaming brand to the next level. With our global expertise and proven track record, we'll create campaigns that turn players into profits.

Maximize your impact in Asia with our specialized strategies for Japan and Korea. We also fuel significant growth across North America (US & Canada) and champion your expansion into the vibrant Latin American gaming markets.

Game of Gold×

Game of Gold

Client: Poker After Dark
Industry: iGaming
Duration: 6 months
Services: Web Development, SEO, Content Strategy

Project Overview

Successfully took over the Poker After Dark brand from PokerGo and spearheaded the complete digital transformation for the Game of Gold season. Created a comprehensive web applet for the revolutionary new season, implementing the Game of Gold brand identity as a hybrid poker-reality TV show. Provided on-location production support during filming in Seoul, South Korea, assisting international talent and coordinating with production teams. Managed the complete global release strategy including social media presence, thumbnail creation, multilingual translations and subtitles, while coordinating closely with QA teams to ensure flawless execution across all platforms.

3M+YouTube Views
485KEpisode 1 Views
13Languages

Results & Impact

Game of Gold became an overnight sensation, amassing over 3 million views on YouTube and revolutionizing the poker viewing experience. The inaugural episode attracted 485,000 viewers in its first six weeks, with strong retention throughout the 12-episode season. The show successfully established a new format combining high-stakes poker with reality TV elements, setting a new standard for poker entertainment and winning industry recognition. The project demonstrated exceptional execution across international production, digital strategy, and global content distribution.

GTO LAB Digital Marketing×

GTO LAB

Client: GTO LAB
Industry: Educational Software
Duration: Feb 2025 - Present · 5 mos
Services: Digital Marketing, Content Strategy, Community Management, SEO, Influencer Partnerships

Project Overview

Leading comprehensive digital marketing campaigns across Meta, Google, YouTube, and Twitter/X Ads to drive user acquisition and retention for educational software platform. Managing content strategy including coaching videos, blogs, and social media to enhance brand engagement. Implementing SEO strategies, growing Discord and social media communities, and leading influencer partnerships. Developing go-to-market strategies and analyzing performance data to refine approaches and improve ROI across multiple markets and languages.

75+Hours Coaching Videos
10Languages
450%ROAS

Results & Impact

Successfully doubled the user base while maintaining exceptional return on ad spend of 450%. Managed extensive multilingual content library and built engaged communities across multiple platforms. The integrated approach of paid advertising, organic content, and community building has established GTO LAB as a leading educational platform in the competitive software market.

WPT Osaka Marketing Campaign×

WPT Osaka Marketing Campaign

Client: WPT Global / WPT Japan
Industry: iGaming
Duration: Sep 2024 - Dec 2024 · 4 mos
Services: Marketing, Mailers, Banners, PPC, Partnerships

Campaign Overview

We created a comprehensive marketing and promotional campaign for WPT Osaka, including Online Freerolls, Step Satellites, and Social Media giveaways for WPT Osaka 2024. Our integrated approach combined digital marketing with strategic partnerships to build brand awareness and drive participation in the Japanese market.

380Players Sent
1015Main Event Entries
3636Side Event Entries

Results & Impact

The event was a great success for our client, with the live event reaching higher than expected entries and significantly building the WPT brand presence in Japan. Our multi-channel approach effectively engaged the Japanese poker community and established a strong foundation for future WPT events in the region.

GGPoker Web Content×

GGPoker Web Content

Client: NSUS Lab Korea
Industry: iGaming
Duration: Sep 2020 - Mar 2024 · 3 yrs 7 mos
Services: Social Media, Marketing, Landing Pages, Banners, Website Development, Project Management

Project Overview

Led the comprehensive design and management of multilingual websites for GGPoker's global network, including GGPoker.com, PlayGG.ro, PokerOK, and regional domains across Europe, Asia, and the Americas. Managed front-end development using HTML/CSS, collaborated with design teams for cohesive visual assets, and handled live website operations including content updates, promotional banners, and seasonal events. Utilized various CMS tools (WordPress, Wix, WPML, Weglot) to ensure accuracy and timely updates across multiple regions while maintaining localization and consistency for different markets.

150+Landing Pages
16Global Domains
120%CTR Increase

Results & Impact

Successfully optimized the web signup flow across all platforms, significantly improving user conversion rates. Monitored website performance and implemented data-driven improvements that increased overall traffic and user engagement. The multilingual approach and localized content strategy helped establish GGPoker's presence across diverse global markets, contributing to the platform's international growth and user acquisition success.

Boxing Star Mobile Marketing×

Boxing Star

Client: 4:33 Creative Lab
Industry: Mobile Gaming
Duration: Jun 2018 - Sep 2019 · 1 yr 4 mos
Services: Global User Acquisition, Performance Marketing, Campaign Management

Project Overview

Led global user acquisition and performance marketing campaigns for Boxing Star, a premium mobile gaming title, as Global UA and Marketing Manager at 4:33 Creative Lab. Created and managed comprehensive mobile performance marketing campaigns across multiple ad networks including Facebook, Unity, Google Ads, and other premium platforms. Developed innovative test plans and experimented with new user acquisition initiatives, analyzing performance data to identify highest impact opportunities. Collaborated closely with creative teams on development of image, video, and playable ads while serving as the primary point of contact for multiple ad network partnerships and third-party relationships.

50M+Global Downloads
140+Countries Released
$250M+Global Sales

Results & Impact

Boxing Star achieved significant industry recognition under our marketing leadership, earning a nomination for the prestigious IMGA People's Choice Award 2019 and our marketing team was named as a finalist for "Best Marketing Team" at the Mobile Game Awards 2019. The comprehensive user acquisition strategy successfully positioned Boxing Star as a standout title in the competitive mobile gaming market, demonstrating exceptional creativity and execution standards that garnered industry-wide acclaim and established new benchmarks for mobile game marketing excellence.

Lost Ark Community Management×

Lost Ark Global Communities

Platforms: Discord & Reddit (/r/lostarkgame)
Industry: Gaming (MMORPG)
Duration: 9 years of operation
Services: Community Management, Social Media Operations, Content Moderation

Project Overview

Successfully operate and manage the largest independent Lost Ark communities globally, serving as the primary hubs for the MMORPG's international player base. Built and maintained the Lost Ark Global Discord and /r/lostarkgame subreddit over 9 years, establishing these platforms as the go-to destinations for game updates, community discussion, and player support. Work directly with Amazon Games and Smilegate RPG to facilitate communication between developers and the global player community, ensuring timely dissemination of critical game information and fostering positive community engagement across multiple regions and languages.

380KDiscord Members
280KReddit Members
9Years Operation

Results & Impact

Built the largest independent Lost Ark community ecosystem with over 660,000 combined members across Discord and Reddit. Established direct partnerships with major gaming companies Amazon Games and Smilegate RPG, becoming the official community liaison for global player communications. The 9-year operational track record demonstrates exceptional community building expertise and long-term strategic vision, creating sustainable platforms that serve as essential resources for the global Lost Ark player base and maintain active engagement across diverse international audiences.

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Social Media & Community Management

We build and nurture thriving online communities for your gaming brand, fostering engagement, loyalty, and organic growth across all relevant platforms.

Key Offerings:

  • Platform-Specific Strategies (Discord, Reddit, Twitter/X, Facebook, Instagram, TikTok, etc.)
  • Comprehensive Content Calendar Creation & Execution
  • Community Guidelines Development & Consistent Enforcement
  • Proactive Moderation Services (Anti-Spam, Conflict Resolution, Positive Engagement)
  • Influencer & Content Creator Outreach and Collaboration Programs
  • Detailed Analytics & Reporting on Community Growth, Sentiment, and Engagement Metrics
  • Crisis Management Planning & Rapid Response Communication
  • User Feedback Collection and Synthesis for Product Improvement
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Web Development & Digital Strategy

We design and develop high-performance, visually stunning websites and digital platforms that serve as powerful marketing tools and hubs for your player base.

Key Offerings:

  • Custom Website Design with a Focus on User Experience (UI/UX) and Conversion
  • Fully Responsive Web Development (HTML5, CSS3, JavaScript, Modern Frameworks)
  • Content Management System (CMS) Expertise (WordPress, Webflow, Headless CMS, Custom Solutions)
  • E-commerce Integration for Game Sales, Merchandise, or In-Game Purchases
  • High-Conversion Landing Page Design and Optimization for Marketing Campaigns
  • Technical SEO Implementation (Site Speed Optimization, Structured Data, Mobile-First Indexing)
  • Third-Party API Integrations (Payment Gateways, Analytics, Social Platforms, Game Servers)
  • Ongoing Website Maintenance, Security, and Support Packages
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Data-Driven Marketing & User Acquisition

Leverage the power of data to fuel your growth. We craft and execute targeted user acquisition campaigns that deliver measurable results and maximize your return on investment.

Key Offerings:

  • Strategic Paid Media Planning (PPC, Social Media Advertising, Programmatic Buying)
  • Advanced Audience Segmentation & Targeting (Demographics, Psychographics, Lookalike Audiences, In-Market Segments)
  • Rigorous A/B & Multivariate Testing for Ad Creatives, Copy, and Landing Pages
  • Campaign Budget Management & Real-Time Performance Optimization
  • Comprehensive Conversion Tracking & Multi-Touch Attribution Modeling
  • Customized Performance Analytics Dashboards & In-Depth Reporting
  • Effective Retargeting and Re-engagement Campaigns
  • App Store Optimization (ASO) & Mobile Game Marketing Expertise
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Video Editing & Content Creation

Capture attention and drive action with compelling video content. We produce everything from cinematic game trailers to high-performance social media ads, tailored to your brand and audience.

Key Offerings:

  • Cinematic Game Trailers, Teasers, and Launch Videos
  • Engaging Gameplay Video Production, Editing, and Montages
  • Short-Form Video Ad Creation for Social Media (TikTok, Instagram Reels, YouTube Shorts, etc.)
  • Clear and Concise Tutorial Videos and Product Explainers
  • Professional Motion Graphics, Animation, and Visual Effects
  • Full-Service Video Production from Concept to Post-Production
  • Localization of Video Content (Subtitles, Voice-Overs, Regional Adaptation)
  • Understanding of Regional Visual Preferences and Viral Content Trends
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Localization & Cultural Adaptation

Connect with global audiences authentically. We go beyond simple translation to ensure your game and marketing messages are culturally relevant and impactful in every target market.

Key Offerings:

  • Professional Translation and Cultural Adaptation of In-Game Text, UI, and Storylines
  • Marketing Material Localization (Websites, Ads, Social Media Content, Press Releases)
  • Extensive Network of Native-Speaking Translators Specializing in Gaming Terminology
  • Comprehensive Linguistic Quality Assurance (LQA) Testing
  • In-Depth Market Research for New Regions and Target Demographics
  • Expert Consultation on Cultural Nuances, Sensitivities, and Local Preferences
  • Support for Multilingual Community Management and Customer Service
  • Ensuring Compliance with Regional Advertising Standards and Regulations
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International Market Strategy & Growth

Expand your reach and navigate the complexities of global gaming markets with our expert strategic guidance, leveraging insider knowledge and data-driven insights.

Key Offerings:

  • Customized Market Entry Strategy Development for New International Regions
  • Thorough Competitive Analysis and Benchmarking in Target Markets
  • Regulatory Landscape Research and Compliance Guidance for Gaming and iGaming
  • Identification, Vetting, and Facilitation of Local Partnerships (Publishers, Influencers, Payment Providers)
  • In-Depth Player Behavior Analysis and Profiling for Specific Regions
  • Strategic Roadmap Development for Phased Global Rollouts and Product Launches
  • Risk Assessment and Mitigation Strategies for International Expansion Challenges
  • Consultation on Regional Business Practices and Operational Setup