RedKing Marketing - Global Gaming Marketing Experts
Global Gaming Marketing Experts
Strategic marketing solutions for gaming and iGaming companies.
Proven results across Asia, Americas, and global markets.
Global Gaming Marketing Experts
Strategic marketing solutions for gaming and iGaming companies.
Proven results across Asia, Americas, and global markets.
Build and manage vibrant communities across major platforms. We grow loyal audiences that drive long-term value.
Design and develop fast, functional websites optimized for growth, from front-end builds to SEO and CMS management.
Plan and execute performance campaigns that maximize ROI, handling targeting, creative, testing, and analytics.
Produce high-impact visuals that convert: ads, trailers, tutorials, and social content tailored for engagement.
Translate and adapt your brand for global markets, ensuring your message resonates worldwide.
Navigate complex gaming markets with insider knowledge, strategic guidance, and player behavior analysis.
Deep gaming industry expertise combined with data-driven strategies. We don't just run campaigns — we deliver measurable growth.
"Thomas is probably the most versatile and holistic marketing & web-coms manager I have met in 26 years of business. He handles web admin, tech, creatives and media-scheduling across markets and time-zones. That plus his unbreakable stamina is absolutely unrivaled."
"Thomas stands out for his remarkable efficiency and the superior quality of his work. He consistently delivered results that not only met but often exceeded our project goals, doing so with a speed that never compromised quality."
"Any company that hires him will significantly improve their department's efficiency, structure, and ROI. Tom is the most organized person I've ever worked with. If I had to give him a nickname, it would be the problem solver."
"I have worked with Thomas for several years and at all times have been greatly impressed by his professionalism, can-do attitude and ability. He was never fazed by tight deadlines and excelled in high-pressure situations."
"Thomas is an exceptionally organized and analytical professional, but he also brings a wonderful human and creative perspective. He was instrumental in streamlining our processes and simplifying complex tasks. 10/10."
"Thomas spearheaded website management and expertly oversaw a team of localization managers. His leadership and technical acumen enhanced the website's user experience, ensuring seamless functionality across multiple languages."
Let's discuss how RedKing Marketing can elevate your gaming brand to the next level. With our global expertise and proven track record, we'll create campaigns that turn players into profits.
Book a Free 30-Min Consultation×Successfully took over the Poker After Dark brand from PokerGo and spearheaded the complete digital transformation for the Game of Gold season. Created a comprehensive web applet for the revolutionary new season, implementing the Game of Gold brand identity as a hybrid poker-reality TV show. Provided on-location production support during filming in Seoul, South Korea, assisting international talent and coordinating with production teams. Managed the complete global release strategy including social media presence, thumbnail creation, multilingual translations and subtitles, while coordinating closely with QA teams to ensure flawless execution across all platforms.
Game of Gold became an overnight sensation, amassing over 3 million views on YouTube and revolutionizing the poker viewing experience. The inaugural episode attracted 485,000 viewers in its first six weeks, with strong retention throughout the 12-episode season. The show successfully established a new format combining high-stakes poker with reality TV elements, setting a new standard for poker entertainment and winning industry recognition. The project demonstrated exceptional execution across international production, digital strategy, and global content distribution.
×Leading comprehensive digital marketing campaigns across Meta, Google, YouTube, and Twitter/X Ads to drive user acquisition and retention for educational software platform. Managing content strategy including coaching videos, blogs, and social media to enhance brand engagement. Implementing SEO strategies, growing Discord and social media communities, and leading influencer partnerships. Developing go-to-market strategies and analyzing performance data to refine approaches and improve ROI across multiple markets and languages.
Successfully doubled the user base while maintaining exceptional return on ad spend of 450%. Managed extensive multilingual content library and built engaged communities across multiple platforms. The integrated approach of paid advertising, organic content, and community building has established GTO LAB as a leading educational platform in the competitive software market.
×We created a comprehensive marketing and promotional campaign for WPT Osaka, including Online Freerolls, Step Satellites, and Social Media giveaways for WPT Osaka 2024. Our integrated approach combined digital marketing with strategic partnerships to build brand awareness and drive participation in the Japanese market.
The event was a great success for our client, with the live event reaching higher than expected entries and significantly building the WPT brand presence in Japan. Our multi-channel approach effectively engaged the Japanese poker community and established a strong foundation for future WPT events in the region.
×Led the comprehensive design and management of multilingual websites for GGPoker's global network, including GGPoker.com, PlayGG.ro, PokerOK, and regional domains across Europe, Asia, and the Americas. Managed front-end development using HTML/CSS, collaborated with design teams for cohesive visual assets, and handled live website operations including content updates, promotional banners, and seasonal events. Utilized various CMS tools (WordPress, Wix, WPML, Weglot) to ensure accuracy and timely updates across multiple regions while maintaining localization and consistency for different markets.
Successfully optimized the web signup flow across all platforms, significantly improving user conversion rates. Monitored website performance and implemented data-driven improvements that increased overall traffic and user engagement. The multilingual approach and localized content strategy helped establish GGPoker's presence across diverse global markets, contributing to the platform's international growth and user acquisition success.
×Led global user acquisition and performance marketing campaigns for Boxing Star, a premium mobile gaming title, as Global UA and Marketing Manager at 4:33 Creative Lab. Created and managed comprehensive mobile performance marketing campaigns across multiple ad networks including Facebook, Unity, Google Ads, and other premium platforms. Developed innovative test plans and experimented with new user acquisition initiatives, analyzing performance data to identify highest impact opportunities. Collaborated closely with creative teams on development of image, video, and playable ads while serving as the primary point of contact for multiple ad network partnerships and third-party relationships.
Boxing Star achieved significant industry recognition under our marketing leadership, earning a nomination for the prestigious IMGA People's Choice Award 2019 and our marketing team was named as a finalist for "Best Marketing Team" at the Mobile Game Awards 2019. The comprehensive user acquisition strategy successfully positioned Boxing Star as a standout title in the competitive mobile gaming market, demonstrating exceptional creativity and execution standards that garnered industry-wide acclaim and established new benchmarks for mobile game marketing excellence.
×Successfully operate and manage the largest independent Lost Ark communities globally, serving as the primary hubs for the MMORPG's international player base. Built and maintained the Lost Ark Global Discord and /r/lostarkgame subreddit over 10 years, establishing these platforms as the go-to destinations for game updates, community discussion, and player support. Work directly with Amazon Games and Smilegate RPG to facilitate communication between developers and the global player community, ensuring timely dissemination of critical game information and fostering positive community engagement across multiple regions and languages.
Built the largest independent Lost Ark community ecosystem with over 660,000 combined members across Discord and Reddit. Established direct partnerships with major gaming companies Amazon Games and Smilegate RPG, becoming the official community liaison for global player communications. The 10-year operational track record demonstrates exceptional community building expertise and long-term strategic vision, creating sustainable platforms that serve as essential resources for the global Lost Ark player base and maintain active engagement across diverse international audiences.
×Providing ongoing multi-channel creative support for Octopi Poker, an AI-powered poker training platform. Work spans paid ad creative for promotional campaigns, social media content, email marketing headers, short-form vertical video reels, and standalone landing page microsites for offers and affiliate partnerships.
A growing library of consistent, on-brand creative across every channel Octopi Poker uses to reach players — from paid social and email to dedicated campaign landing pages — supporting the platform's promotions and affiliate partnerships.